Gelatoni has been running the local ice cream delivery market as a personal monopoly for decades, keeping prices high with the help of thugs enforcing the routes and officials who have been paid to look elsewhere. The people of Rippleton have been overpaying for their gelato fix the entire time, and it has gone on long enough. Your friend borrowed money from someone he probably should not have borrowed from, bought a beat-up delivery van, and recruited you into the plan: break Gelatoni's stranglehold on the market, compete on the streets, and make enough money in the process to make the whole thing worthwhile. The incumbent is well-equipped and not going to give up his territory without a fight. You have a battered van and the conviction that this is wrong.