A player character arrives at Hyland Point stripped of resources after their uncle Nelson's arrest and the destruction of their RV at the hands of a ruthless cartel known as the Benzies. Reduced to operating out of a modest motel room, they must construct a criminal enterprise from nothing, relying on Nelson's strategic advice delivered through prison payphone conversations to guide their decisions. As their operation expands, the Benzies escalate their aggression with ongoing threats and violence, presenting the protagonist with a pivotal dilemma: submit to the cartel's demands through regular payments, or mount a direct challenge to seize control of the city's territories one neighborhood at a time.