MergeVille follows Olivia, a talented fashion designer who has returned to her hometown of Lakeview to reconnect with her father Jacob and take on the challenge of building a new clothing collection from scratch — one that will make a real impression. Finding inspiration in a familiar town she has grown away from is harder than expected. As Olivia's guiding spirit, you accompany her through the town's streets and hidden corners alongside Ryan, her childhood friend, uncovering the secrets Lakeview has been keeping and meeting the characters who give it life.