The studio starts with a single employee: the president. From there it is a matter of building — hiring staff, deciding what kind of game to make and for which console, and setting development lines into motion. Up to four projects can run simultaneously, though efficiency drops when resources are stretched thin. Vending machines turn out to be a significant morale investment. Rival studios are competing for the top of the sales charts, and staying ahead requires understanding not just development but the market. The goal is a studio capable of consistently producing titles that lead the list.