Yuuri looks like a cute girl. He is not. He is the son of the Shinohara family, whose women's fashion brand is famous worldwide, and the next in line to lead the corporation. The problem: he is deeply uncomfortable around women—blushing and losing the ability to speak whenever one is in front of him. Since running a women's fashion company while unable to talk to women seems like an insurmountable conflict, the family arranges for him to attend the prestigious Magnolia Girls' Academy in the guise of a normal female student. Things do not proceed quietly.